• ADVANCE is Affinity's range of top quality dog and cat foods, formulated and recommended by vets, providing the most advanced nutrition to strengthen the immune system and achieve the very best health for our pets.

  • Good health is based on a strong immune system. This is why Advance's IMMUNEPLUS formula is enriched with an exclusive and powerful combination of active immunoglobulins and natural polyphenols that helps to improve our pets' immune response and keeps them in optimal health via good nutrition.

  • This new formula, scientifically proven by the team of veterinary nutritionists at Affinity, is a total innovation in the area of animal nutrition. This new line places Advance in the category of premium foods, while maintaining the great taste and digestibility our foods are known for.


  • We have an extensive range of specialised products for every kind of dog and cat, covering all their specific nutritional needs, according to their age, breed or size.