International Marketing Manager

Italy (Milano)


What we offer

We offer an International Marketing Manager position in the Natural Specialty Business Unit, based in Milano.  

The Marketing Manager will be accountable for a global brand and will lead a team of 2 Brand Managers.

Responsibilities include increasing market share and brand’s reputation, improve customer experience and drive company’s growth. 

What you will do

  • Understand the category and the Brand under her/his responsibility both locally and internationally.
  • Define and implement the Brand Vision, Brand strategy and the main growth drivers.
  • Detect new brand opportunities on a global basis taking into consideration the local business needs and the category development of the different countries.
  • Do an annual business review by country to identify local needs and new business opportunities.
  • Define and lead the innovation Brand pipeline with a long term vision.
  • Create the annual global and local marketing plan: new product development, media & communication strategy, pricing & consumer promotion strategies in order to boost sales and grow the category.
  • Develop a digital brand strategy together with Digital team to ensure an effective brand impact on online ecosystem across all customer journey.
  • Manage global Brand P&L and use financial analyses to drive the strategy and take decisions for the business.
  • Analyze and interpret market and consumer data from different sources to identify potential opportunities and strength brand positioning.
  • Ensure sales force understands the features and benefits to consumers, why the product is better than competition and how it fits into the marketplace.

What we are looking for

  • More than 10 years of experience in Marketing Department within a FMCG business.
  • University Degree on Business/Marketing/Communication or similar
  • Experience on defining the Brand Vision, Brand strategy and the main growth drivers.
  • Experience on defining a brand positioning and all brand assets behind this positioning.
  • Detect new brand opportunities on a global basis taking into consideration the local business needs and the category development of the different countries.
  • European experience: lead global projects across different countries, managing international teams.
  • Experience of marketing through all leverages: product development, media strategy and activation plans, communication strategy and implementation, pricing and point of sales activities.
  • Digital Marketing Knowledge: experience in defining the digital assets for the brand and establishing the integration within the Brand strategy.
  • Understand and manage Brand P&L and define plans to get the annual targets.
  • Experience in managing senior teams creating a high performance culture.
  • Ability to manage stakeholders, applying expertise, credibility and professional leadership.
  • Confident, driven and dynamic leader able to maintain the internal visibility of the team members, boosting at the same time the team growth.
  • Experience of successfully delivering multiple projects.
  • Outstanding presentation skills being able to cover the main objective effectively and with a clear ability to engage the key stakeholders.
  • Fluency in Italian & English

What we offer

  • The opportunity of making an impact on the business and leaving your footprint.
  • Working with international experts and experienced professionals to share and learn from.
  • We cultivate an open culture that embraces diversity and inclusion. We believe it is vital to our success as a company and as a team. That’s why we offer equal opportunities for all.
  • We offer competitive salaries with a number of company benefits

Our Company

Affinity Petcare is more than an international petfood company. For more than 50 years, we  have been dedicated to nourishing healthy bonds between dogs, cats and people to make the world a better place.

We are very proud of our innovative brands which include: Ultima, Advance, Brekkies, Nature’s Variety, Nature’s Menu, Natural Trainer, Libra and more. Currently, we are over 1,800 professionals working for this purpose from Barcelona, Paris, Milan, Snetterton and Campinas, as well as 5 production sites through which we supply the 70+ countries where our brands have a presence.

So, what are you waiting for? Join our team to leave your footprint!

Want to know more about us?

Follow us on LinkedIn to get the newest updates and job opportunities. You can also follow us on Instagram to learn more about life at Affinity and hear from our team.

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